Collecting User’s Opinions - Verbal Protocol
(Individual) Interviews
- can be during or after user interaction
- during: immediate impressions are recorded
- during: may be distracting during complex tasks
- after: no distraction from task at hand
- after: may lead to misleading results (short-term memory loss, “history rewritten” etc.)
- can be “structured” or not
- a structured interview is like a personal questionnaire - prepared questions