Responsible AI by Design

Module 2 – Foundations of AI Ethics

Frank Rudzicz

2025-07-17

Foundations of AI Ethics

This lecture explores core ethical frameworks, principles, and recent scientific insights essential for understanding responsible AI practices.

Why Ethics in AI?

  • AI systems deeply influence decisions affecting human lives, rights, and welfare.
  • Ethical considerations ensure AI enhances rather than harms society.

Key risks:

  • Bias and discrimination
  • Lack of transparency
  • Privacy violations
  • Accountability gaps

📚 Recent literature: (Floridi et al. 2018)

Why Ethics in AI?

  • Short answer: Because we are functional, stable adults.
  • Longer, more cynical answer: Because Responsible AI is sustainable AI — and sustainability is good for your organization.

Why does this matter for SMEs?

  • For small and medium enterprises, Responsible AI is not a luxury—it’s an enabler.
  • When you apply AI responsibly, you:
    • Build customer trust – People want to know AI isn’t exploiting their data.
    • Reduce legal and reputational risks – Many (mature) markets are adopting strict AI laws (like the EU AI Act).
    • Gain a competitive edge – Informed customers tend to prefer ethical companies.
    • Future-proof your business – Ethical AI practices today prevent costly changes tomorrow.

Tip

Responsible AI ensures AI works for people (including your employees, customers, and yourself), not against them.

Activity 2.1: Reflective Check-In

🤔 Think about your organization:

  • Identify two areas where AI ethical considerations are relevant.
  • ✍️ Briefly note potential risks.

⏱️ 7 minutes

Pillars

Adapted by Montreal AI Ethics Institute
from Ethics Guidelines for trustworthy AI by EU High-level expert group on AI.

🏛️: Fairness (1/3)

🤔 What does fairness mean to you?

There are several definitions and perspectives

  1. Group fairness

    Definition: Ensure that outcomes are statistically similar across different demographic groups.

    Example: Demographic parity, where the proportion of positive outcomes is equal across groups defined by sensitive attributes like race or gender.

    References: (Binns 2020)

  1. Individual Fairness

    Definition: Similar individuals should receive similar outcomes.

    Example: Two applicants with comparable qualifications should have the same likelihood of being hired, regardless of demographic differences.

    References: (Binns 2020)

🏛️: Fairness (2/3)

  1. Intersectional Fairness

    Definition: Addresses fairness across overlapping social categories, such as race, gender, and class.

    Example: Ensuring that an AI system does not disproportionately disadvantage individuals who belong to multiple marginalized groups.

    Reference: (Foulds et al. 2019)

  1. Context-Aware Fairness

    Definition: Recognizes that fairness is context-dependent and may require different approaches in different scenarios.

    Example: Applying affirmative action principles in AI to correct historical injustices.

    Reference: (Nepomuceno and Petrillo 2025)

🏛️: Fairness (3/3)

  1. Justice as Fairness

    Definition: Philosophical approach by John Rawls emphasizing equal basic rights and opportunities.

    Example: Designing AI systems that do not infringe upon individuals’ rights and provide equal access to benefits.

    Reference: (Rawls 1971)

Fairness involves impartial and equitable treatment by AI systems:

  • Procedural fairness: Ensuring decision-making processes are transparent and consistent.
  • Distributive fairness: Ensuring outcomes do not unfairly disadvantage particular groups.

📚 Recent literature: (Mehrabi et al. 2022)

🏛️: Transparency (1/5)

Transparency ensures stakeholders clearly understand how AI decisions are made.

  • Explainability: Technical clarity about how algorithms or models reach outcomes.
    • Q: How does this model work?
    • A (e.g.): It encodes semantics in the \(5^{th}\) layer
  • Interpretability: Stakeholder ability to make sense of decisions.
    • Q: Why was this decision made?
    • A (e.g.): This particular patient has asthma and is above 65

Relevant literature: (Barredo Arrieta et al. 2020)

🏛️: Transparency (2/5)

Why it’s ethically essential:

  • 🧠 Promotes trust by reducing mystery and perceived manipulation.
  • ⚖️ Enables accountability—who is responsible when things go wrong?
  • 🧪 Supports scrutiny and correction of errors and bias.

(Cheong 2024)

🏛️: Transparency (3/5)

From Theory to Practice:

  1. Explainability: Can people understand the model’s outputs?
    • Example: Explaining why an AI flagged a claim as fraud.
  2. Uncertainty Awareness: Are limits and confidence levels disclosed?
    • Example: “Prediction accuracy: 72%, based on limited demographic data.”
  3. Audience-Appropriate Communication:
    • Managers need different explanations than data scientists or customers.

🔍 Liao and Vaughan (2023) proposed a framework for contextual transparency based on user roles and goals.

🏛️: Transparency (4/5)

  1. Ethical Black Box (EBB)
  • Records key AI decisions and data flows for audit and review.
  • Think: “flight recorder” for algorithms.

🔗 “The Case for an Ethical Black Box (2017) and the Case for an Ethical Black Box

  1. Microsoft Transparency Toolkit (2024)
  • Provides templates for explaining model purpose, input/output, performance, and risks.
  • Encourages transparency as part of everyday AI deployment.

🔗 Download the report (PDF)

🏛️: Transparency (5/5)

  1. Community Audits – CRASH Project
  • Algorithmic Justice League invites public reporting of AI harms.
  • Builds a culture of external, participatory transparency.

🔗 The AJL CRASH Project

We will see ways to implement Explainable AI – and examples of how it goes wrong – in Module 4

Activity 2.2:
Spot the Transparency Gaps

Take a moment to reflect on one AI system you’ve interacted with at work or as a customer.

  • ❓ Were the outputs explainable?
  • ❓ Did you know what data was used?
  • ❓ Could you challenge or contest the result?

💡 Note one transparency improvement you would recommend.

⏱️ 7 minutes

Accountability

Accountability assigns clear responsibility for AI system actions and decisions.

  • Establish roles and oversight structures.
  • Implement clear procedures for addressing AI harms.

📚 Recent literature: (Jobin, Ienca, and Vayena 2019)

Accountability + Transparency

  • When do we expect an explanation (Doshi-Velez et al. 2017)?
    • Impact. Does the action affect a \(3^{rd}\) party?
    • Value. Can something be done if we know the action was erroneous?
    • Error. Do we expect error?
      • Unreliable inputs
      • Inexplicable outcomes
      • Distrust in system integrity
  • A few precedents are listed in US law.

Privacy

AI systems must respect data privacy, minimizing misuse or unauthorized access.

  • Data minimization: Collect only necessary data.
  • Consent: Ensure individuals understand and agree to data use.

📚 Recent literature: (Wachter, Mittelstadt, and Russell 2017)

Activity 2.3 Principle Matching

Match the scenario to the ethical principle it primarily violates:

  1. Loan rejection criteria not explained.
  2. Employee monitoring without consent.
  3. Algorithmic bias against certain groups.

⏱️ 1 minute

It’s dangerous to go alone

Hopefully you have access to https://dal.novanet.ca

See Pereira and Lopes (2020)

📚 Prima Facie Duty (1/3)

Ethical decision-making means balancing competing duties.

  • The prima facie duty theory is widely used in biomedical ethics to provide first principles for ethical decisions in health care. These principles are:
    • Respect for patient autonomy: Continuously present in classical medical ethics, often through informed consent. How much user autonomy is there when the user is using autonomous systems?
    • Nonmaleficence: Often, this is juxtaposed with the Hippocratic oath “to do no harm.” Is it wrong to take away an employee’s work?
    • Beneficence: This can be a subjective measure – the risks should be commensurate with the benefits.
    • Justice: This is often described in terms of “fairness”, which is poorly (if ever) defined. Is a utilitarian view of fairness preferable to one focused on each individual?

📚 Recent literature: (Anderson and Anderson 2011)

📚Prima Facie Duty (2/3)

Choice pervades ethics. Consider this scenario:

Possible actions:
Action A: Deploy a new, unproven LLM with potential benefits but uncertain risks.
Action B: Continue standard deployment with known, limited effectiveness.
Ethically relevant feature:
Risk of new unknown harm to the user (potentially present in A, but not in B).
Inferred principle:
There is at least a prima facie duty not to expose the user to undue harm.

What if there is a risk in inaction?

📚 Prima Facie Duty (3/3)

Case profile with duty values:
+1 = satisfaction of the duty
(avoids harm)
-1 = violation of the duty
(potentially causes harm)
0 = duty not applicable

This is a positive case — the system should infer that \(B\) supersedes \(A\) based on the duty not to harm.

The system learns from such cases under what conditions the supersedes relationship holds. The more cases it analyzes, the better it can generalize rules like: “When the only significant ethical difference is increased risk of harm, prefer the action minimizing that risk.

flowchart TD;
    DP["Decision Point"] --> A["Action A: New Deployment"]
    DP --> B["Action B: Standard Deployment"]

    A --> AV["do_no_harm = -1 (violates duty)"]
    B --> BV["do_no_harm = +1 (satisfies duty)"]

    AV --> C["Compare Duties"]
    BV --> C

    C --> D["Duty Differential = +1 - (-1) = 2"]
    D --> E["Conclusion: supersedes(B, A)"]
    E --> F["B is ethically preferable to A"]

📚 Boddington’s deontology

Just because a [guide] is written [to] outwardly [resemble] a set of rules to follow, it may not be strictly deontological…General guidance or general aspirational goals are often written in the form of general values
— Paula Boddington

E.g., the Ethics Guidelines for Trustworty AI from the EU High-Level Expert Group for AI are:

  1. Human agency and oversight
  2. Technical robustness and safety
  3. Privacy and data governance
  4. Transparency
  1. Diversity, non-discrimination and fairness
  2. Societal and environmental well-being
  3. Accountability

Trust & Therapeutic Relationships

Key insights from Luxton (2014)

  • The therapeutic alliance is central to effective care.
  • AICPs (AI Care Providers) may simulate empathy, but they lack authenticity.
  • Users often form attachments to AICPs — even when they know it’s a machine.

Trust & Therapeutic Relationships

Ethical Implications

  • Is it ethical to simulate empathy if it creates dependency or deception?
  • Should AICPs disclose their machine identity clearly and frequently?
  • Risks: Emotional overattachment, misinterpreted capabilities, lack of appropriate termination protocols.
[users] can be expected to reveal deeply personal information to AICP systems, of which can cause significant harm to individuals if used inappropriately.
— David Luxton

Competence, Accountability & Risk

  • AICP System Competence
    • AICPs must not exceed their tested scope of use.
    • Design must include clinical safeguards for risk scenarios (e.g., self-harm disclosures).
    • Ethical concern: Many AICPs today are marketed as capable of far more than they’re proven to do.
  • Liability Questions
    • Who is responsible if an AICP fails? The developer? The deploying organization?
    • Increasing autonomy challenges traditional legal frameworks.
    • Ethical agents? Or just tools? (cf. Sullins, “When is a robot a moral agent?”)

Luxton’s Recommendations for Ethical Design

📌 7 key recommendations (from Table 3 of the paper):

  1. Design to follow the appropriate ethical codes and guidelines consistent with domain of use
  2. Identify and provide specifications of use and limits of autonomy of [AI] systems to end users
  3. Test safety and ethical decision making of [AI] systems in diverse ethical situations encountered in all applicable clinical contexts
  4. Include capability for data logs/audit trails to track and explain [AI] decision making
  5. Provide built-in safeguards to assure that systems are only able to provide services within established boundaries of competence and domain of use
  6. Consider level of human realism of [AIs] including appearance and other behavioral (sic) characteristics as appropriate for intended application
  7. Consider cultural sensitivity and diversity in design of [AIs]

Governments and/vs industry

  • Governments, non-governmental organizations, and for-profit companies have all gotten into the ethical framework game.
  • It’s too early to tell which of the following will have the most and the most long-lasting impacts

1. IEEE Ethically Aligned Design

See IEEE Ethically Aligned Design (EAD; 2019)

  • Purpose & Scope:
    • Vision for embedding values into autonomous and intelligent systems.
    • Aims to influence standards (P7000 series), certification (ECPAIS), policy, and legislation.
  • Three Pillars:
    1. Universal Human Values: Human rights, societal flourishing, and sustainability.
    2. Political Self‑Determination & Data Agency: Empower individuals with data control and support democratic values.
    3. Technical Dependability: Ensure AI is safe, reliable, explainable, auditable, and certifiable
  • Eight General Principles:
  1. Human Rights
  2. Well‑Being
  3. Data Agency
  4. Effectiveness
  1. Transparency
  2. Accountability
  3. Awareness of Misuse
  4. Competence

1. IEEE Ethically Aligned Design

  • Impact & Adoption:
    • Led to 14 active standardization efforts, a new Certification Program (ECPAIS), educational consortia (EADUC), and global policy influence (EU, UN, OECD)
    • Encourages embedding ethics from conception to decommissioning of AI

Important

🤔 EAD shows ethics isn’t a checklist. It’s a systemic, multidisciplinary discipline requiring structural integration across the AI lifecycle.

2. OECD Guidance on GenAI

  • Recognizes the transformative potential of GenAI in healthcare, education, and science.
  • Highlights critical policy challenges: misinformation, bias, intellectual property, and labour.

Key risks include:

  • Amplification of mis/disinformation and erosion of trust in public discourse.
  • Perpetuation of bias and discrimination through training data.
  • Legal uncertainty around use of copyrighted material and ownership of AI-generated outputs.
  • Labour displacement and job-task exposure, especially in high-skill sectors.

Ongoing efforts:

  • The G7 Hiroshima AI Process, in collaboration with the OECD, promotes international AI governance.
  • OECD.AI Observatory supports governments with policy tools and expert analysis.

📚 Recent literature: (Lorenz, Perset, and Berryhill 2023)

2. OECD Guidance on GenAI

From OECD

3. 🇪🇺 EU AI Act (1/2)

  • Scope & Aim:
    • First major regulatory framework for AI across sectors in the EU.
    • Focuses on aligning AI use with “EU values”, i.e., trust, safety, and fundamental rights.
  • Risk-Based Approach:
    • Prohibited: Social scoring, manipulative systems, some uses of real-time biometric surveillance.
    • High-risk: AI in critical areas (e.g. hiring, education, law enforcement) must comply with requirements for:
      • Data governance, Documentation & traceability, Transparency, Human oversight, Accuracy, robustness, cybersecurity
  • Enforcement Model:
    • Inspired by product safety law: places compliance responsibility on providers.
    • Relies heavily on technical standards and self-assessments (not public regulators).

3. 🇪🇺 EU AI Act (2/2)

Important

🤔 Critiques (Veale and Zuiderveen Borgesius 2021):

  • No complaint mechanism for individuals.
  • Overly broad exemptions and unclear boundaries for high-risk categorization.
  • Transparency provisions mostly limited to chatbots and biometric categorization.
  • Risk of “regulatory cliff”: low-risk systems escape scrutiny.
  • Could weaken national protections due to maximum harmonization rules.

See The EU AI Act but also EU ethics guidelines for trustworthy AI

4. 🇨🇦 Canada: Automated Decision-Making Directive

  • Scope & Mandate:
    • Governs all federally developed/procured automated decision systems since 1 April 2020 that impact individuals’ rights, benefits, or obligations.
    • Applies to both fully and semi‑automated systems in service (e.g., permits, hiring, benefits).
  • Core Requirements:
    • Mandatory Algorithmic Impact Assessments (AIA) before procurement or deployment.
    • Ensure transparency (explainability), human oversight, and procedural fairness.
    • Public commitments: quality assurance, recourse mechanisms, reporting.
  • Oversight & Updates:
    • Bi‑annual policy reviews; current (\(4^{th}\)) cycle targets strengthening client protections, peer review, and documentation of banned applications.

See here

4. 🇨🇦 Canada: AIDA & Digital Charter

  • Artificial Intelligence & Data Act (AIDA) – part of Bill C‑27 (2022).
    • Focused on high-impact AI systems affecting safety, rights, and health.
    • Obligations for businesses: risk management, transparency, record-keeping, ongoing monitoring.
    • Introduced a new AI & Data Commissioner for oversight.
  • Legislative Status:
    • Passed second reading April 2023; stalled by Jan 2025 prorogation.
  • Pan‑Canadian AI Strategy:
    • Initial CA$125 M launch (2017); Phase II (2022) adds >CA$400 M for research, computing, and commercialization.
    • Supports Amii, Mila, Vector, CIFAR Chairs, superclusters, computing infrastructure.

4. 🇨🇦 Canada: GenAI + Interim Measures

  • Generative AI Guide (2025) issued by Treasury Board introduces FASTER principles:

    • Fair, Accountable, Transparent, Educated, Relevant use for federal institutions .
  • Voluntary Code of Conduct (2023) – advanced generative AI guidance for private and public sectors during Bill C‑27 legislative delay .

  • Scope of Guide vs Directive:

    • Generative AI guide applies to tools used in government everyday work (emails, drafting, service chatbots, etc.) and complements the Directive.
  • Best Practices Covered:

    • Risk assessment; data privacy (PII); watermarking; disclaimers; human review; cybersecurity; environmental impacts.

5. 🇨🇦 Montréal Declaration

  • Mission & Process
    • Developed collaboratively (2017–18) by ~500 citizens, experts, policymakers via public deliberation in Montréal.
    • An open-source charter guiding ethical AI to serve human well-being & social justice.
  • 10 Ethical Principles
  1. Well‑being
  2. Autonomy
  3. Privacy & intimacy
  4. Solidarity
  5. Democratic participation
  1. Equity
  2. Inclusion & diversity
  3. Prudence
  4. Responsibility
  5. Environmental sustainability

5. 🇨🇦 Montréal Declaration

  • Outcome & Reach
    • Endorsed by 300+ organizations (e.g., Montréal, MILA, CHUM, McGill).
    • Supported initiatives: summer schools, grants (e.g. HAND‑AI), toolkits, civic-engagement projects.

Important

🤔 Democratic ethics in action: The declaration exemplifies how inclusive, rights-based AI principles can be co-developed and maintained through ongoing public engagement.

📚 Reference: The Montréal Declaration for a Responsible Development of Artificial Intelligence

6. 🌎 Asilomar AI Principles

  • Developed at 2017 Future of Life Asilomar Conference by ≥100 experts in AI ethics, safety, law, and philosophy.
  • Scope:
    • Short-term: Trustworthy systems—emphasize transparency, accountability, privacy, and avoidance of arms races.
    • Long-term: Manage advanced AI risk—value alignment, human oversight, and caution around superintelligence.
  • Selected Principles:
    1. Value Alignment: AI must align with human values.
    2. Transparency & Explainability.
    3. Responsibility: Designers accountable for impacts.
    4. Human Control & Non-Subversion.
    5. Avoid AI arms races in lethal systems.
  • Impact: Signed by thousands—including leading voices like Bengio, Russell, Hawking.

7. 💰 Microsoft’s Responsible AI

  • Human-centered commitment – designing, building, and releasing AI for people.

  • Six Guiding Principles: 1. Fairness, 2. Reliability & Safety, 3. Privacy & Security, 4. Inclusiveness, 5. Transparency, 6. Accountability

  • Ecosystem for Trust:

    • Responsible AI Standard to embed principles into development lifecycles.
    • Tools like the Responsible AI dashboard, scorecards, A/B testing, and open‑source toolkits (SmartNoise, Counterfit) to operationalize principles :contentReferenceoaicite:3.

📚 Reference: Microsoft Responsible AI (2025)

8. 💰 IBM: Trustworthy MLOps

From IBM

8. 💰 IBM: Trustworthy MLOps

From IBM

8. 💰 IBM: Trustworthy MLOps

From IBM

Activity 2.4: Framework Deep Dive ‘Quiz’

Select one ethical framework from the 8 above:

  • Read the associated reference
  • Identify three unique strengths.
  • List two possible implementation challenges in your organization.

⏱️ 30 minutes

🔑 Key Takeaways: Responsible AI

  • AI systems reflect and amplify societal structures—including existing biases.
  • Fairness and accountability require deliberate choices about data, labels, proxies, and oversight.
  • Technical principles (e.g. transparency, robustness) must be supported by institutional mechanisms (e.g. regulation, audits, redress).
  • Global efforts (e.g. EU AI Act, Canada’s AIA, Asilomar, Montreal Declaration) offer complementary models of ethical governance.
  • Responsible AI is not just a design problem—it’s a political, legal, and social challenge.

Ethics is not a “final step”—it must be embedded across the AI lifecycle.

👀 Upcoming Content

  • Next Lecture: Deep dive into Bias and Fairness in AI. -Sources and impacts of bias
    • Case studies (e.g., hiring, facial recognition)
    • Bias detection and mitigation strategies
  • Case analysis of a real-world bias incident.

✅ Final Tasks

  • Complete the 4 activities and submit them to the instructor on Teams
  • Engage in the discussion forum with any insights or questions

Thank You!

Anderson, Susan Leigh, and Michael Anderson. 2011. “A Prima Facie Duty Approach to Machine Ethics and Its Application to Elder Care.” In. https://cdn.aaai.org/ocs/ws/ws0667/3812-16708-1-PB.pdf.
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Pereira, Luís Moniz, and António Barata Lopes. 2020. Machine Ethics: From Machine Morals to the Machinery of Morality. Vol. 53. Studies in Applied Philosophy, Epistemology and Rational Ethics. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-030-39630-5.
Rawls, John. 1971. A Theory of Justice. Harvard University Press. https://openlibrary.org/books/OL7670276M/A_Theory_of_Justice.
“The Case for an Ethical Black Box.” 2017. In Lecture Notes in Computer Science, 262–73. Cham: Springer International Publishing. https://doi.org/10.1007/978-3-319-64107-2_21.
Veale, Michael, and Frederik Zuiderveen Borgesius. 2021. “Demystifying the Draft EU Artificial Intelligence ActAnalysing the Good, the Bad, and the Unclear Elements of the Proposed Approach.” Computer Law Review International 22 (4): 97–112. https://doi.org/10.9785/cri-2021-220402.
Wachter, Sandra, Brent Mittelstadt, and Chris Russell. 2017. “Counterfactual Explanations Without Opening the Black Box: Automated Decisions and the GDPR.” SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3063289.