"“not everything that counts..."

"iDLab"

I like it… I’ll buy it.

Research indicates that…

So how can we design anything?

What is ‘good’ design?

How do we achieve this balance?

Find the project killers!

ANYTHING…

Value of Good Design

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Company excellence:

Cost of design decisions...

Products and poker:

What are the questions?

What are the issues?

Formal design methods can help.

Stage Gates

tech Idea Concept         Detailed         Proto
          Generation Design    Design
- problem defined - ‘flesh out’ - full documents - beta tests
- attributes - POC testing - materials specs - finalize prod. plan
              - functions - concept comb. - full specs - tooling design
               - requirements - scoring - regulatory tests
               - characteristics - prelim prod. plan
               - constraints
               - concepts
                      proposed
                      screened
business
          - project planning - patent search - sales plan - final launch plan
               - prelim mkt srvy - detailed mkt srvy - launch plan - locate personnel
               - prelim regulatory - prelim sales plan - budget - start training
               - prelim financial - IP protection - initiate sales plan
                 - company - mkt testing
                      constraints
                      needs

Attributes of a good designer:

Good designers have attitude

"…but it’s my problem"

So the stupid user can’t read the manual?

..and the operating system crashes…

…the user plugged in the wrong cable…

Attitude:

Attitude:

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Murphy was a dewey-eyed optimist!

An example:

Another example:

Another example:

Design in High Tech:

…and the best game going!

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