Notes

Design process for metaphor development
(Marcus,1994)

1.Identify possible metaphors

Interview users:

Needs & desirable features
Tasks, nouns, verbs, terms & images
Analysis of user's work context

Consider similar real-world paradigms

Utilize 'upper levels' of the mental modal

Consider similar and/or competitive products

2. Identify user/software matches and review implications

3. Identify user/software mismatches and review implications

4. Look for links between user description of task and metaphor:

Consider using explicit references to domain problem

Consider scientific, societal and cultural implications

5. Review prototype with users

6. Revise design

 

 

 


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